Thursday, March 13
Rachael's NOT Leaving Daytime TV
Page Six reported this morning that "an impeccable TV source" revealed Rachael's daytime talkshow would be taken off the air at the end of her contract.
Not so, says King World--the company that distributes her talkshow.
The problem is Ray's ratings. When she debuted two years ago, she had a meager 2.5 rating, which her syndicator, King World, nonetheless trumpeted as "The biggest syndicated debut since 'Dr. Phil.' " In fact, one insider said, "They had hoped for more. 'Dr. Phil' beats 'Oprah' and gets like a 5.0 rating - and Rachael's set is very expensive and elaborate; his is just chairs."
The Huffington Post has a statement from King World: "The Rachael Ray show is one of the best talk show performers and during the recently completed February sweeps period there was only one show performed better — Dr. Phil."
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From everything I've read in Broadcasting & Cable, Rachael's show is one of the few to be doing "well" in the daytime TV game. Her show is distributed across nearly 99% of the country and is in all major markets. Conversely, Martha Stewart's show is only seen in "over 85%" of the country.
So does any of this matter?
Yes, actually. I'm sick of hearing the reports about Rachael being a tough, hard to work with, bitch. How does anyone think Martha Stewart ended up being worth like a billion dollars? Because she's been a bitch throughout her entire career to all the people who claimed she couldn't do something.
You know what? Bitch is the new black!
I'm sure working with Dr. Phil is no picnic. You never see any news reports about horrified staff members complaining about just how tough their lives are with that man in charge.
I'm not even defending her talkshow here, just the double standard. It's just so crazy that report after report comes out about her increasing her ratings, only to have stuff show up in Page Six claiming otherwise.
Nonsense!
Not so, says King World--the company that distributes her talkshow.
The problem is Ray's ratings. When she debuted two years ago, she had a meager 2.5 rating, which her syndicator, King World, nonetheless trumpeted as "The biggest syndicated debut since 'Dr. Phil.' " In fact, one insider said, "They had hoped for more. 'Dr. Phil' beats 'Oprah' and gets like a 5.0 rating - and Rachael's set is very expensive and elaborate; his is just chairs."
The Huffington Post has a statement from King World: "The Rachael Ray show is one of the best talk show performers and during the recently completed February sweeps period there was only one show performed better — Dr. Phil."
***********************************
From everything I've read in Broadcasting & Cable, Rachael's show is one of the few to be doing "well" in the daytime TV game. Her show is distributed across nearly 99% of the country and is in all major markets. Conversely, Martha Stewart's show is only seen in "over 85%" of the country.
So does any of this matter?
Yes, actually. I'm sick of hearing the reports about Rachael being a tough, hard to work with, bitch. How does anyone think Martha Stewart ended up being worth like a billion dollars? Because she's been a bitch throughout her entire career to all the people who claimed she couldn't do something.
You know what? Bitch is the new black!
I'm sure working with Dr. Phil is no picnic. You never see any news reports about horrified staff members complaining about just how tough their lives are with that man in charge.
I'm not even defending her talkshow here, just the double standard. It's just so crazy that report after report comes out about her increasing her ratings, only to have stuff show up in Page Six claiming otherwise.
Nonsense!
Labels: Martha Stewart, Rachael Ray
posted by jacob @ 10:46 AM
9 Comments:
In many cases, revenue is also looked at. If a show is a poor ratings performer but can still garner advertising dollars, it will be allowed to stay on.
If Rachel does well in local markets and nationally from a revenue perspective, the show will stay on as well.
Hey maybe Chip will ask Rach to appear on his show up in Wisconsin. Do you think you could handle her Chipster ? She could do a Tasty Travel segment and bookend it with a Chip Ramsey Live spot.
Sheboyagan, ain't that the home of the Johnsonville Sausage cartel ?
You could hook each other up. Rach could boost brats sales for them. Whaddya say ?
Well said!
(yea also for the yogurt that helps you poop!)
I always heard she is lovely to work for
Chipster.
Smart Alec. He is teh cool.
You again apparently. I think Ramsey is Boss in Sheboygan and why not boost brats sales using Rach at the same time ?
She could take her husband, Millstone, along for the taping and he could look goofy like he does on every other episode of Tasty Travels.
I thought "impeccable" meant the person described knew how to color-coordinate their clothes. (Obviously, that same person knows very little about TV! Ricki Lake was on the tube for more than a decade. I picture the same kind of success for RR.)
Start a petition to stamp out cyberbully Misty Lane.
But Cyberbully Misty Lane wants her privacy now.
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