Wednesday, May 23
Rachael Ray (and her ubiquitous 30-Minute-Meals) are coming to a mobile phone near you.
Fans of celebrity cook and daytime host Rachael Ray are in for a new treat. For the first time ever, Rachael is offering both fans and "foodies" alike the opportunity to download her recipes from "sammies" to "stoups" directly to their wireless phones.
Rachael Ray, along with AT&T Inc. and LimeLife, the leading publisher of mobile content for women, announced today the launch of Rachael Ray Recipes on the Run -- a new wireless application that allows subscribers to download recipes directly to
their mobile phones. Now, consumers can quickly access actual Rachael Ray recipes from anywhere -- including the supermarket -- along with cooking tips and shopping lists. To take a line directly from Rachael, "How COOL is that?"
Well, that definitely is cool. It's actually not that bad of an idea (seeing how somebody must think getting "jokes" by text is a good idea).
Rachael Ray Recipes on the Run includes the following features: -- Delicious Recipes! Enjoy 40 new recipes every month. Consumers can browse recipes by main ingredient or category, and get cooking tips from Rachael herself. -- My Shopping List. Automatically add recipe ingredients to a shopping list directly on your wireless device. When more than one recipe is added, the quantities of identical ingredients will be combined. A bonus feature includes advanced interactivity that allows you to add custom ingredients and mark off items as you shop! -- Rachael's Quick Picks! A fun, random-recipe generator, Rachael's Quick Picks allows users to spin Rachael's EVOO (extra-virgin olive oil) bottle to get "delish!" meal inspirations. -- My Keepers. Mark recipes you like, and store them to your wireless phone for easy reference. -- Recipe Sharing. E-mail your favorite recipes from your phone to friends and family.
Spin the EVOO bottle with Rachael? What will they think of next?
AT&T Wireless subscribers (formerly Cingular Wireless, which was formerly AT&T Wireless, and most-likely-soon-to-revert-back-to Cingular Wireless) can access Rachael Ray recipes on the run for a $2.99 monthly subscription fee.
Labels: Rachael Ray