Chiarello goes Progresso

It seems like you haven't "made it" as a TV chef unless you have about 15 endorsements going for you, and Michael Chiarello is no exception.

He already has his Napa Style line of home goods and speciality food items, but now the Italian "tastemaker" is teaming up with Progresso (you know you've bought their cheese or soups) to showcase some specialty recipes.

Chef Michael Chiarello has spent more than 20 years creating the perfect fusion of his Southern Italian heritage with the Napa Valley lifestyle he fell in love with as a child. Now, in celebration of Italian Heritage Month, he’s sharing his creation with eight new recipes for Progresso® – recipes he hopes will help home chefs celebrate the joys of simple, vibrant meals and easy entertaining all year round.

You can check out Michael's recipes at www.progressofoods.com.

I don't really have a problem with them getting their name out there with things like this, and if Progresso is able to sell a few more cheese packets that's fine by me.

It's when companies that aren't even food-related start using Food TV-related people to sell their stuff that I get annoyed.