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Tuesday, July 1

A Look Inside Tyler Florence's New Kitchen Store

Tyler Florence's first, brand-new kitchen store is open for business in Mill Valley, California. During our interview in Feb. of this year, Tyler told me it'd be like the Ralph Lauren of kitchen stores.

So what do you think?











I like it a lot!

I definitely plan on making a trip there when I'm back in the San Francisco area.

Here's what Tyler has to say about the new store:
"As a chef, I’ve been all over the world looking for the best culinary products, old and new, that I can get my hands on. My new shop will give you a first hand look at all of the great stuff I’ve come across, from French copper cookware to antique chopping blocks, and I hope you’ll stop by to see us!"

Tyler Florence Mill Valley is located at 59 Throckmorton in Mill Valley, CA.

[Pics courtesy Tolan Clark Florence]

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29 Comments:

At 7/01/2008 1:49 PM , Anonymous Anonymous said...

Oh man ! Just what we need in these perilous economic times...Another immorally overpriced food celebrity kitchen supply store ... Give me a break !

 
At 7/01/2008 1:53 PM , Blogger amanda said...

Well, I for one like BROWSING in "immorally overpriced kitchen supply stores." :) I think the layout looks as delicious as Tyler's ultimate dishes. Now if only I had an excuse to be in the Cali area. Hmmm...

 
At 7/01/2008 2:12 PM , Blogger jacob said...

Isn't that what the gov. would want you to do? Spend your entire stimulus check on a Le Creuset dutch oven? =)

 
At 7/01/2008 5:03 PM , Blogger Lys said...

Hey, if I was in Cali, I'd love to wander through this "immorally overpriced kitchen supply store." It looks great - thanks for the heads up Jacob!

 
At 7/01/2008 5:16 PM , Anonymous Anonymous said...

Glad you've got the where-with-all to go wandering and browsing...

 
At 7/01/2008 6:05 PM , Blogger anna said...

Hmm . . . it'll be interesting to see whether the store offers anything different than Williams-Sonoma or Sur la Table. I love browsing in those stores, but don't really have the money or space to buy all those goodies. Maybe some day.

I live in San Francisco, about half an hour away from Mill Valley, so I'll definitely report back if I end up making a trip up there . . .

 
At 7/01/2008 7:03 PM , Blogger Judith Kreindel said...

Oooohhh! I love this store just from the pics alone! Too bad I'm all the way in North Cackalacky. Get it online, Tyler!

 
At 7/01/2008 9:24 PM , Anonymous Anonymous said...

Does anybody really care.....?

 
At 7/01/2008 9:36 PM , Anonymous dairyland girl said...

I don't understand the negativity about this. The guy has every right to open a store, and it looks like he's done things in a classy yet accessible way. A lot of people, myself included, don't have the funds these days to drop a wad of cash buying top of the line kitchen gear, but others do and I certainly don't begrudge them that. I'm among several commenting here who simply enjoy snooping around nice kitchen stores. I get some good ideas this way, whether it's new dishes to try, or maybe a different way to store things, whatever. And I don't think that's "immoral". Good luck to Tyler!

 
At 7/01/2008 9:52 PM , Anonymous Anonymous said...

Put in the context of the very , very sad economic state in which families are having to choose whether to buy food or gasoline it is frivolous and immoral... Kind of like Marie Antoinette's attitude of " let them eat cake " ...

 
At 7/01/2008 10:07 PM , Anonymous moral shopper said...

just a guess, but I would imagine most folks in Mill Valley are doing okay, anon.

your little rants aren't going to sway many here.

 
At 7/01/2008 10:39 PM , Anonymous Anonymous said...

Mill Valley isn't immune...Believe me those folks will feel the pinch like the rest of the country and world...Sooner or later it WILL hit them too...

 
At 7/02/2008 9:50 AM , Anonymous mom2ross said...

Okay, anonymous, do we need to update the age old saying?

"If you don't have anything nice to say in blog comments, don't comment at all."

Geesh...take your ugly elsewhere, please.

 
At 7/02/2008 11:28 AM , Anonymous Anonymous said...

My comments have not been rude , beligerant or obscene or " ugly "... Just a differing view...Are all bloggers supposed to agree ?

 
At 7/02/2008 1:37 PM , Anonymous Alec Smart said...

What about his restaurant ? Is that on the way ?

Maybe he could persuade Applebees to use some of these world class products he sources/

Beautiful.

 
At 7/03/2008 8:12 AM , Anonymous Anonymous said...

I agree that those who don't like the idea of an upperend culinary store should not go, but for those who LOVE Tyler and his perspective, should. I live in Oklahoma and am leaving tomorrow for SFO, and Tyler's new store is one of my destination points. I can hardly wait! Good job, Tyler.

 
At 7/04/2008 11:57 AM , Blogger Kristen said...

Oh, man. What timing. I just moved back to MA three weeks ago. Mill Valley wasn't all that far away when I was in the Bay Area! *pout*

 
At 7/08/2008 12:12 AM , Blogger Matt Brown said...

If he has the financial backing and the inventory, then Tyler has every right to open a store. Obviously, he hopes to have it be a financial success, but he is taking a risk and nothing is guaranteed. Time will tell whether this was a wise decision or not. I personally don't see the need for another kitchen store like Williams-Sonoma, but if people in Mill Valley and the surrounding areas are willing to spend the money, then what the heck.

 
At 7/13/2008 8:02 AM , Anonymous Carlo said...

Good Job! :)

 
At 7/23/2008 2:40 AM , Anonymous Anonymous said...

Here's what locals think:

As you all know Banana Republic in Mill Valley has closed and Florence has taken its place. Florence at 39 throckmorton ave is displaying dead animals on their walls as decortaion. At first I saw one large hog on the wall and was taken aback then to my horror I noticed in the cookbook area a little 12 by 6 inch (one day old)lamb on the shelf. My younger sister thought it was a stuffed toy but the salewoman told me it was real and killed for display. She (the salesowman) also let us know that she was annoyed that we did not appreciate it and it wasnt as if she herself killed the animals but basically hired other) My younger sister and I were mortified and decided to leave immediatley but first I let them know that this was cruel and wrong and as I left the store I noticed that they also had a huge deer head stuck on a wall in an attempt to buy some knives.

 
At 7/23/2008 3:23 AM , Blogger Susan said...

I am not a resident of Mill Valley but was just there to spend the afternoon from Oakland. I was disgusted when I entered Florence and saw the dead animals on the wall as decoration. That kind of statement is both arrogant and archaic. As a vegan and animal lover I hope that Florence goes the way of Banana Republic.

 
At 12/13/2008 9:12 PM , Anonymous Anonymous said...

All of you people are just jealous that he is successful ans your NOT! Keep up the good work Tyler. I plan to be in the Mill Valley area soon

 
At 2/04/2009 8:50 AM , Blogger Yoda said...

Simple solution: if it offends you, don't shop/visit there, and, save the snarky immorality comments for "real" issues.

 
At 2/19/2009 7:40 PM , Anonymous Charlie said...

Congratulations to Tyler, you are one of my favorite chef's, good luck on your new venture. Some people just can't stand to see someone else succeed in life and are just miserable, they need to critizise everthing they notice like dead animals on the walls. If you can't stand the heat get out of the kitchen store. I'll be over to visit your store soon.

 
At 3/21/2009 12:37 PM , Anonymous Anonymous said...

this little boy has come a long way from "kevin" (as he was known during his backwater roots) to realize his inner doofus with his very own show on food network, (which, i am told, is a great replacement to emirel). but even better than all that, "tyler" has his very own store proffering foodstuffs to the housewives of professionals who (as they protest, would have had a career if it wasn't so confining to their lives of over privileged wealth) lots of overpriced herbs and spices, all to support his mill valley lifestyle. good thing he's past his prime because that 50 lbs. he's gained gives him the old veteran chef look (and that can't hurt when you're pushing overpriced shit to brainless idiots who salivate over a name attached to anything) instead of the mediocre (at 38) over the hill burnout he has become.

 
At 5/09/2009 12:19 PM , Anonymous chuck said...

stop whining. Tylers' a hottie!!!

 
At 6/27/2009 12:18 AM , Anonymous Anonymous said...

I love all Tyler's cookbooks and I so wish his store was closer to me. It looks so inviting.

 
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At 8/22/2010 1:29 AM , OpenID chefgabe said...

This is excellent--Hey I know it's not yet hit the Food Network big yet, but I will soon be featuring some great gluten and dairy free recipes on my blog. The kicker? Vegan and gluten free caramelized banana pudding that I PROMISE tastes betther than the "real thing"...stay tuned!

 

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