Friday, November 7
"We have had a great initial response to the first test issue, and feel confident that this magazine will resonate with consumers," said Alec Casey, VP and group consumer marketing director for Hearst.
"As a result, we greenlighted six issues (including the second test) for 2009. At Hearst, we are always looking at how we can introduce new products that fill a need in the marketplace, and we think Food Network Magazine fits that bill."
In other words, when the teen market fails, move on to food! (Is that kind of like the publishing equivalent to emotional eating?)
Labels: food network