Wednesday, January 28
"FN is not MTV you asswipe. Not every 15-25 yr old wants to watch a food/culinary channel, so stop thinking you can bring them in and emulate other TV stations numbers within the age segment.You are flushing your TV station down the crapper dude with some of the dumbass moves and appointments you make."
While Alec (or is it Mr. Smart?) might be right that not "every 15-25" year old will watch Food Network--even if it produces a food version of The Hills--it is true that the channel has consistently lowered its median age for several years now. The closer you get to that prime 18-35 range that advertisers seek, the better (in the eyes of the shareholders).
Also, Alec and many other FN-bashers may be surprised & upset to hear that Food Network just scored its highest-rated week ever.
The VP of Public Relations at Food Network tells me that the network posted a .5 rating in the adults 18-49 demographic--its highest-ever rating--for the week of January 19, 2009. In addition, Food Network secured its highest-rated January ever among adults 25-54 with a .5 rating, up 9% versus 2008.
A lot of people come to this site to complain about the lack of so-called "real chefs" on Food Network. I don't mean to discount that argument, as I totally understand people's desire to watch that kind of programming. I'm not sure if reading news like this will make them change their mind at all, but I do hope they'll realize that Food Network executives are, in fact, doing their job... and doing it well enough to score record ratings. Bobby Tusch included.