Thursday, February 12
But I digress. For some reason now I'm getting Newsweek, Details, Entertainment Weekly, Food & Wine, and Food Network Magazine all delivered to my home. I have SO many magazines sitting around that I feel bad about neglecting.
Well, does this mean anything? Yes. Basically what I'm saying is: I cannot subscribe to Sandra Lee's magazine.
I just don't have the time! The same publisher used to send me Paula Deen's magazine for free, but since I never wrote about it they gave it up. The truth was, I wasn't really looking at it! I'd check out the cover photo, wonder who did Paula's wig that month, and maybe look at one recipe for something like "cheddar cheese corn grit baby food-- great for the grandkids!"
And now Sandra Lee is hawking her own mag, via its new website: semihomemademag.com
One theory that seems to pop up during a recession is that more people start eating at home more and eating out less. Ergo, they must want magazines telling them what to cook, right!?! Who cares that there are already about 15-20 titles out there doing a fine job. Let's load it up a bit more, shall we?
Thankfully, my blog friend Jordan Baker took on the task of reviewing the first edition. It is a must-read.
She covers, in great detail, each section of the magazine, including:
The personal letter from Sandra:
"...she goes into her usual spiel about how this is for women who have 'more tasks than time, and. . .must make every minute count,' and that she’s going to make this easy because she’s 'your go-to sister, your personal advocate, and your private cheerleader.' (7) Oy. There’s nothing more I hate than when this cow tries to play patron saint of the Everywoman.")
Sandra's recipe for Burrito Casserole, which is just a bunch of frozen burritos topped with cheese and olives:
"So basically her recipe for burrito casserole is to. . . microwave a bunch of burritos in the same pan. That’s not even Semi-Homemade. That’s like Semi-Truckstop-Foodcourt-made."
The feature called Kimber's Heirloom Easy:
"At first glance, it sounds like Sandy’s calling her sister old and cheap—Kimber is Heirloom Easy. But no, it’s possessive."
... and much, much more.
The thing I don't get is, if the people buying this mag are so time-strapped, how do they even have the time to read the Semi-ho's mag? Or go to the store to buy the ingredients? It's truly a mystery.
Anyone actually buy it?
Labels: Sandra Lee