Sunday, April 26
As many of you've seen, "Chef Sandra Lee" is featured in the big KFC marketing campaign out now for its "Kentucky Grilled Chicken" brand, asking you to unthink what you thought about KFC. In addition to setting up the oh-so-modern Twitter, Facebook, and MySpace pages, KFC is giving away a piece of this grilled chicken for free tomorrow, April 27.
I know some people get very upset about chef being used in what they believe to be unwarranted circumstances. The funny thing about this whole "Chef Sandra Lee" thing is that I don't even think Aunt Sandy herself would say she's a chef!
I have a feeling this anointment was the result of a marketing person thinking the smart idea would be to call her a chef, but when you're going to KFC are you really thinking about the "chef" making that chicken? How often have you sent compliments to the chef after downing a 10-piece bucket?
There are a few KFCs in the DC area. I don't think I'll make any effort to get my hands all greased up by Chef Sandy's chicken, but if you do... let me know.