Monday, December 1
Well, kind of.
In what Mediaweek cutsily refers to as "out-of-home media," 30-second vignettes featuring demos of products like Kraft Nilla Wafers or almonds, sponsored by Rach's mag Everyday With Rachael Ray, will be airing this month in Albertson's grocery stores across the country.
"The vignettes will end with a shot of the magazine cover and the tagline, Brought to you by Every Day with Rachael Ray, says Mediaweek."
In addition to grocery store expansion, the mag will be amping up its content.
Rachael Ray will expand its editorial mission in upcoming issues. Under editor Silvana Nardone, the monthly introduced a travel column, “Travel 101,” in the December/January issue (the first is devoted to budget travel tips). In February, the book will introduce a user-generated, front-of-book section, “Talk,” emphasizing a feature advertisers of all kinds are craving. And a beauty/style column by Gretta Monahan, a pal on Ray’s daytime talk show, will make its debut in the March issue.
So much Rachael Ray. So little time to pay attention to her in the produce section. Agreed?