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Saturday, April 18

Only 3 Shows In & Claire Robinson Already has $$$ In Her Eyes

"I wear aprons on every show. I could see that being a future product. Also I am really into knives, culinary knives. So I’d love to have my own brand of knives." -- 5 Ingredient Fix host Claire Robinson to The New York Times


Dang, girl. You only been on Food Network for three weeks and you're already talking about apron lines? Let's just see if you get renewed first, mmkay?

After reading the full article about Jon Rosen, the William Morris agent who claims Rachael Ray, Giada De Laurentiis, Bobby Flay, Katie Lee Joel, Daisy Martinez, Al Roker, and many other food people as clients, I'm not that surprised by Claire's financial aspirations.

After all, Rosen comes right out and says it: "I don’t view these people as chefs. I view them as lifestyle personalities who we can build great businesses for."

Which is true, most of them are not chefs. I don't have a problem with that. I don't even have a problem with someone trying to make money. Go on and sell those aprons, Claire! How's that going for crazypants Lisa Garza these days, by the way?

It just seems a bit presumptuous to me to be talking about product lines when you're barely out of the gate. At least pretend that you're on Food Network to, ya know, host a cooking show for a bit and that you don't have some ulterior motives.

You don't hear Sunny Anderson, who's seen far greater success so far on Food Network, yapping about wanting a line of cutting boards & hoodies, do you?

What do you think of Claire's eagerness? Should she have to prove herself first or just move right into the Claire-brand aprons and knives?

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39 Comments:

At 4/18/2009 10:36 AM , Anonymous Anonymous said...

Why wait? She should go for the gusto
and she will either succeed or fail.

Life is too short. Grab the reigns and fly.

 
At 4/18/2009 10:43 AM , Anonymous Anonymous said...

I DO NOT LIKE HER. She is not T.V material. BORING AND AMATEUR.

 
At 4/18/2009 11:00 AM , Anonymous Anonymous said...

Who the heck is Claire?

 
At 4/18/2009 11:23 AM , Blogger Lana said...

I'm with anon 10:36 and oddly enough, I'm also with anon 11:00.

I'm a relative newbie to the foodie scene. 8 months ago, I didn't know who RR was, and a year ago I didn't know who Emeril was. If these FN "lifestyle personalities" can get their faces / names out in the markets, that can only help draw more people into the world of the FN.

I give the same advice to newly formed bands - get some t-shirts and stickers to sell at your shows. The more the name / logo is out there floatin' around, the more recognizable it will be the next time someone sees a gig listing.

 
At 4/18/2009 11:58 AM , Anonymous Anonymous said...

Why don't you and sunny anderson get a f-cking room already? Jesus Christ.

 
At 4/18/2009 1:22 PM , Blogger ibcheft said...

What Jacob ? did you not have dreams, aspirations, and what is wrong with talking about them ? I think she has one of the better shows, especially for beginning cooks, she is clean, she is educational, and when was not simple dishes a liking to a chef ? every chef competition you see you hear keep it simple, isn't that was she is doing. Before you start ragging on her about stuff you should look in the mirror and think do I do that or would I do that is I am human. I am glad at least she isn't as annoying as RR with all the little sayings, or sounds of want to be orgasms. I think she is on the right road and I will be letting the network know that, and if they decide to cancel her I hope she does a show on Bravo !!!!!!!

 
At 4/18/2009 4:05 PM , Anonymous Anonymous said...

HAHA, anon. 11:58! I was thinking the same thing! :D

 
At 4/18/2009 5:28 PM , Anonymous Anonymous said...

i second the sunny anderson room comment. i dont' get your love for that woman. she's awful and looks like she bought her wig at a dollar store. kim on atlanta housewives has a better wig than her and hers is busted. plus her food is awful. did anyone see her new way of making rice the other day? she pours in rice, then adds water, then sticks her finger in it to see how far up her fingernail it goes? really? that's clever to you? really? why don't you just measure it? it doesn't take anylonger and you dont' have to stick your nasty claw in there.

 
At 4/18/2009 5:53 PM , Anonymous Gen said...

He just said she was more successful and more humble. He didn't fawn all over her. Give Jacob a break.

As for Claire and her aprons, I wouldn't buy one because she is poorly trying to play the role of media ho.

 
At 4/18/2009 7:06 PM , Anonymous Anonymous said...

Finally some honesty from someone at FN about what it is really all about.

Yes it might be a little early to discus product development. At least pretend to be focused on your new show.

But nothing wrong with having long term plans or goals.

 
At 4/18/2009 8:48 PM , Blogger ChristopherM said...

@Anon 5:28

What's not to get about Sunny? She's friendly, humble, and successful. As for her food, I don't know which of her recipes you've tried, but I've made 5 or 6 of them, and they have all been delicious.

 
At 4/18/2009 9:00 PM , Blogger jcald. said...

her show sucked, so i dont see what she's getting her hopes up for.

 
At 4/18/2009 9:07 PM , Anonymous Anonymous said...

what have you people not figured out about Sunny, we have Rachel Ray, we African American RR Sunny, now we have Hispanic RR, Daisy all three look very similar, almost same style haircut, facial features almost the same, cooking styles pretty close. Foodnetwork is trying to cash in on a money maker. Jacob post a picture of all three and see for yourself.

 
At 4/18/2009 9:17 PM , Blogger Charles said...

OMG LMAO @ ANon @ 5:28!! One of THE funniest posts on here I've seen in a while. Lawd hammercy. I wonder if one of Sunny's guests ever chopped down on a Lee Press on Nail in their rice? LOL Kim' s wig was busted though.

Anyway, I agree with the very 1st posting. Life is short and precious and if ole' Claire wants some knives and aprons with her name on em', I say go head girl! She's got her foot in the door anyhow. The concept is dumb as f**k but she's okie dokie.

As for Sunny, I personally never got into her shows but really found her to be quite enjoyable. I have liked her shows as of recent and today's episode was quite good. Well, today she made creamy curry chicken and I made it tonight and it was so good! Feel free to check my review on FN :P
Sorry Sunny for laughing with Anon but you know it's all good girl.

On a side note, Jacob, I would buy a hoodie by Sunny. I think it's a good idea. Who doesn't love a hoodie?

 
At 4/19/2009 1:29 AM , Anonymous Anonymous said...

Why is she on the air anyway? Show should be called cooking for dummies 101. I learned more in High School Home EC. then i did from her.

 
At 4/19/2009 3:04 AM , Anonymous Anonymous said...

Rachael Ray was the most successful in popularity on FN -- why the hell wouldn't they all want to be just like the BEST!

 
At 4/19/2009 8:42 AM , Blogger JordanBaker said...

I saw Claire's show yesterday. . .

. . .

. . .

She should fire her stylist--her hair was hanging down in scraggly looking chunks; she was wearing a GROSS yellow and white striped t-shirt which did not suit her coloring, and had paired it with some sort of black and white floral patterened apron; and her eyebrows were so thick and her make up was so harsh that I kept thinking "is Claire a man?"

Also, she should sue her childhood orthodontist, because her occlusion is jacked up.

As for the cooking. . um, she made bacon and French toast. First of all, it's not exactly rocket surgery, and the "twists" she put on it weren't anything we haven't seen a million times before.

Second of all, each aspect of the meal--the bacon, the french toast, the strawberry syrup--had between 3-5 ingredients. I thought her gimmick was that the whole meal would be 5 ingredients. I don't see how "up to" 5 ingredients in those sorts of dishes is significantly less than what's used by most other FN personalities.

 
At 4/19/2009 10:05 AM , Anonymous Anonymous said...

@Jordan Baker - My thoughts EXACTLY!! I was so annoyed watching that show yesterday. I couldn't figure out why we had a whole half hour devoted to it, especially when that half hour used to belong to Alex Guarnaschelli. When, by the way, is she coming back? IS she coming back? Just had a scary thought...is Claire Robinson replacing Alex? YIKES

 
At 4/19/2009 10:07 AM , Anonymous Anonymous said...

I do not want an apron that will make me have the huge, 'third grade teacher FUPA pooch' she sported yesterday morning. I honestly couldn't far enough past that to truly enjoy my annoyance with her way-too-obvious-for-a-tv-cooking-show breakfast dishes.

 
At 4/19/2009 11:17 AM , Anonymous Anonymous said...

We don't know that Sunny didn't want to do the merchandising, maybe she didn't have an agent who helped her formulate a plan. So now she's a little late to the game. Maybe she'll do books instead. Nothing wrong with her show, and I agree it's better than this 5 ingredient thing, but since the article takes great pains to say that FN is really entertainment and less about food, Sunny still has to plant herself firmly on the food side of things. If she does that, there isn't any reason she can't be as successful as Ina is (although we don't know if she has someone with Jeffrey's earning power to help out there).

 
At 4/19/2009 2:36 PM , Anonymous Alec Smart said...

I wouldn't buy an apron from this woman nor would I ever buy something endorsed by an FN personality unless it was massively marked down or presented excellent value .

25 bucks for a RR garbage bowl or 24 bucks for a Flay acrylic water pitcher ? I can get these as Dollar General. I don't see any value in FN personality branding. Emeril might be a bit different since he does food products and spices, but most, I wouldn't even bother.
Too many other worthy people and companies are deserving of our patronage.

As for Sunny and her rice testing method, she should be ashamed for even showing that. Real cooks and chefs are probably still shuddering. What a total gross ignorant thing to do. Rice cooking for retards. (and slobs)

 
At 4/19/2009 8:49 PM , Anonymous Anonymous said...

She constantly has her mouth open. It annoys me.

 
At 4/20/2009 2:48 PM , Blogger Janet said...

I am a Food Network addict and Claire Robinson must be on at a time I don't watch. Also, I have never seen a promo for her show. I read the article in the NYT yesterday and was not surprised by Claire's desire to have her own brand of whatever, because that is what her agent is telling her.
I never buy knives or even aprons based on someone's logo. I buy whatever is best and of course, I can afford. Name means nothing to me. She will have to be much better known before someone is going to be so enamored that they would spend more money than they should just because her name is on it.

 
At 4/20/2009 4:53 PM , Anonymous Anonymous said...

I've found that I can't watch her. I wish she would stop with the weird whispering/voice deepening in the middle of a sentence like what she's saying is such a big secret or oh so important. My other gripe is her open shirts. In the steak episode, you couldn't tell if there was a cami under that button down - very distracting.

 
At 4/20/2009 9:06 PM , Anonymous Anonymous said...

I've only seen one episode so far, but I did like her. The food was pretty good, too, in my opinion. The only thing I did not like were the numbers that flashed on the screen as she used the ingredients. Very distracting. I found myself more interested in looking for the next number than I was what she was demonstrating.

I do hope they give her a chance to do more. I like her!!

Kelli in TN

 
At 4/21/2009 6:46 PM , Blogger Steve said...

Claire? Have not seen her show, simply because her unibrow filled ads and her lower bronx demeanor really rub me wrong. Just not a "TV" personality, to me. Girl next door? Um, no. I'm going to have to choke down an episode to actually see her cooking skills, or the lack thereof. As far as Rachel Ray? She's a good cook. I can stomach her show only with the volume muted, though. That "too many cigarettes and whiskey shots" gravel you call her voice is like nails on a chalkboard.

 
At 4/25/2009 10:06 AM , Anonymous Anonymous said...

Claire makes my body feel all funny when I see her.

 
At 4/29/2009 6:34 AM , OpenID tiamatsrevenge said...

I thought she was the chick that played "Lisa" in the movie "Dirty Dancing" ... based on the commercials ... LOL

That said ...

I can't stand RR ... Not really fond of Sunny ... And dang that's not a good change for Daisy from PBS to FN as she turned into the Hispanic RR clone ...

 
At 5/03/2009 5:54 PM , Blogger jhessyka said...

Claire is doing a amazing job. Congratulations, my family loves your show!!!

 
At 5/03/2009 6:31 PM , Anonymous Anonymous said...

I dont like her show. It's a good concept, but the overuse of phrases like "mother-in-law", "amazing", and "husband" get on my nerves. We know you're married already! Move on! The bloopers at the end are stupid too. The show (and Claire) needs some serious tweaking.

 
At 5/05/2009 4:18 PM , Anonymous Anonymous said...

This is just the latest, most blatant attempt at cashing in on the Rachel Ray phenomenon by putting a young female "chef" (Read her bio -- she's barely out of culinary school) on a show that is centered around a high-concept gimmick that is essentially a cynical marketing conceit. See for yourself: look at the recipes, count the ingredients. 5 ingredients or less? I call BS on her invented personality and the show.

 
At 5/08/2009 9:10 PM , Anonymous Anonymous said...

People who talk bad about claire are just jealous that she is better than Rachel, and also better looking.

 
At 5/11/2009 2:15 AM , Anonymous Anonymous said...

Get her show off the air !!!
She is boring

 
At 5/23/2009 4:46 PM , Blogger bloggermouse said...

I'm not buying the show. Either the 5-ingredient shtick isn't a workable conceit for a show or it just isn't working on 5IF.

Do they think she's foxy enough to keep us watching a bad show? No. But guilty pleasure alert: the pearls/flannel thing worked on me. I am so ashamed.

 
At 6/06/2009 1:40 AM , Anonymous Anonymous said...

She can't have aprons. Nigella has that gig. Nigella's prettier too.

 
At 2/27/2010 10:15 AM , Anonymous Anonymous said...

I don't understand why people insist on judging a woman by comparing her looks to other women. If this was a FN man, would we be comparing looks?? Its all ridiculous.

I like her show. As a newly married woman who doesn't have the time and hasn't developed the skill sets to cook, her show is enlightening and provides good easy recipes on days when you just don't have time and didn't get a chance to pick up groceries. She provides a good starting point for someone to gain confidence in their own cooking before moving on to the more difficult stuff.
She is someone that a large segment of viewers can relate to.

And imagine this review was made WITHOUT referring to her looks.

 
At 2/27/2010 12:54 PM , Anonymous Anonymous said...

Last time I checked, using 5 ingredients in 3 different parts of a meal added up to 15.

The show is ridiculous.

 
At 3/06/2010 1:11 PM , OpenID ferretfommy said...

Yep, I agree with previous post. 5 Ingredient Fix should be only 5 ingredients for the entire meal. Otherwise, it's no different than everything else.

I just caught the Asian Fusion episode from this season. They really have polished Claire to lose that "down-home" look and have that more glamorous made-over chef look...Food Network did the same thing with Rachael Ray and Sunny. And Claire definitely has that gravel voice that RR has adopted. Not to mention that her use of the word "beautiful" to describe her dishes would put Ann Burrell's use to shame. I must be starting to dislike the cooking shows, cause all I can focus on is the flaws rather than the actual tips the chefs give.

Now the food travel shows intrigue me like Guy's "Diners Drive-Ins and Dives" and the Travel Network's "Man v. Food". It's a shame that the longer the chefs are on TV, the more annoying they get on their own cooking shows...

 
At 4/03/2010 5:02 PM , Anonymous Anonymous said...

Claire rocks!!!!!!!!!!

 

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